An Ode to the Entrepreneur’s Dream (inspired by Desh Deshpande’s thoughts)

by Nagendra Rao

Thomas Campbell’s saying goes, “To live in hearts we leave behind, is not to die”.  Visionaries leave their stamp behind the world. Reading their biographies is inspiring.  I read Odyssey – from Pepsi to Apple – the story of Steve Jobs and John Sculley from start to end non-stop, it was so captivating.  Steve Jobs was then, and is now, a true visionary.  He knew computers would change the world.  In the 1980s, John Sculley was at Pepsi.  He had catapulted Pepsi into a leadership position, he met Steve Jobs and Steve asked him the famous question, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” This changed John Sculley’s life and Apple Computers’ future.   Steve Jobs continues to change the world we live in today.  The world waits eagerly for every product launch that he personally unveils to a global audience.

Geniuses like him and great human beings leave a stamp on the world like none other.  There is no city in India which does not have an MG Road, named after Mahatma Gandhi.  Bose is a household name for speakers now.  The Swedish and Danes are great designers and inventors who built Kazaa, Skype, Nokia and IKEA.

Even luckier are those who have units of measurement named after them.  Like Newtons or Bosons.  Boson is a subatomic particle named after Satyendra Bose and Einstein.  You can have iPads or iPods but who is luckier, probably the one whose name is permanently engraved in posterity in a unit or measure or a place or planet.  It is probably the most powerful form of branding to have your name embedded in history.  Economists are probably the luckiest, having all those glorious theories named after them, Keynesian economics et al.

Cricket has its share of names going immortal.  “Mankaded” is an unusual, now disallowed, type of dismissal of a batsman, named after Vinoo Mankad who dismissed Australia’s Bill Brown in a rather strange manner in 1947.

In my opinion, the most unique branding technique which immortalized one’s name has been used in Carnatic music and Hindustani music.  Songs or kritis of the great composers like Purandara Dasa (1484 – 1564), Thyagaraja (1767-1847),  Muthuswami Dikshitar (1775 – 1835) and many others like Basavanna (1106-1167) are sung by thousands daily every day.  The unique thing is this.  Their name or signature is embedded in each song or kriti.  Purandara Dasa song has “Purandara Vittala” embedded in the lyrics.  Muthuswami Dikshitar has “Guru Guha” in every kriti and Basavanna has “Koodala Sangama” in every Vachana or verse he wrote.  In fact every child starting to learn Carnatic music in India starts with 3-4 compositions written by Purandara Dasa and utters his name right from the beginning.  Kabir’s dohas (verses) are recited probably thousands of times daily and “kahata kabir” (meaning – says Kabir) is omnipresent in all the verses.

There was no branding guru or Philip Kotler to teach them marketing, nor were there Harvard courses to attend on branding.  Even 600+ years ago, these composers had the foresight to build in their names into their compositions. Today we have “easter eggs” in software programs or games with names of developers embedded secretly, but which developer really gets a chance to be seen or talked about daily?

What better branding strategy do you need which immortalizes you 500 years after your life, with probably few hundred thousand people uttering your name every day?  Any thoughts?

Simply uttered, they are – “Swalpa Adjust Maadi” in Kannada which is the lingo in Bangalore – or “Kuch Jugaad Kijiye” in Hindi or literally translated in English – “Please do something”.

The meaning is important – “Accommodate and help me, please”.  “Screw the rules and just get this done for me”.  “Please do me this favor, You Are The Great One!”  “Honey, please don’t get so upset, please adjust, accommodate”!  Get the idea?

Utter these 3 words and you are ready to rock and roll.

Because, hear me out – These are the most powerful, omnipotent, non-negotiable words that can cause mountainous barriers to collapse and fires to simmer down, relationships to resurrect and governments to move.  These words have made India the growth juggernaut that it is.  We have been using these words and solving problems for centuries.  We can travel in trains or see movies when all tickets are sold out.  Politicians can use them and hush up an irate mob of 100,000.  We can feed an additional 1000 hungry mouths.  We can get a fortress to open.  We can make up a broken marriage, reopen a business partnership.  We can even get a job where is none.  We can change despair to joy, sorrow to hope and a no to a yes (yes, maybe).  India’s 5 Year Plans can be simply adjusted for more growth with some minor “adjustments.  All with 3 magical words.

The Western and the digital world have missed out somewhat on the power of these simple 3 words.  And so they are up the shit creek without a paddle all the time.  There are only 0s and 1s, logical programs and policies and rules in the Western and digital worlds.

In the US, could we “somehow” board an overbooked train?  Can we “adjust” and get a prescription drug over the counter?  Can we “manage” and get into a Red Sox game without tickets?  Or park in a wrong spot and “request to adjust” and get away?  No, hell, developed digital worlds and countries just haven’t learnt to “adjust”, man!  Can’t get anything done here.

Look at current events.  A budget gap can stop a city from functioning in California, a museum and a library to close in Boston and 100s of teachers to get pink slips all over in Massachusetts.  That won’t happen in India.  There is no such thing as a budget gap.  It’s just a “minor adjustment”.  Somehow other departments will “adjust”.  Plans will be juggled around, space made and bills printed and under-the-table “something” negotiations will keep the engine chugging along.  Payroll maybe delayed, maintenance maybe delayed, reimbursements postponed and some frugality enforced, but life “somehow” goes on.

Alas, the Western world does not want to learn this simple philosophy of “adjusting” with fate and circumstance.  Nike tried to imbibe this wonderful Indian philosophy with their “Just Do It” slogan. But it misfired and no one else understands it, really.  Except Tiger perhaps.  Things get really tough and non-negotiable here, without the magic words.

Devdutt Pattanaik traces the roots of this absolute comfort with ambiguity and flexibility of the Indian mind and compares it to the Western “Yes or No” way of thinking very well in this video at http://www.ted.com/talks/lang/eng/devdutt_pattanaik.html

Utter these three words when you negotiate next time and see how the person on the other side purrs into submission and gives in.  Things will work out well for you.  You could even whisper them into your laptop microphone next time it craps out on you – Swalpa Adjust Maadi, Please Do Something – it might work out and boot successfully.  Maybe the program was developed by an Indian who knew the power of these 3 words.  Well, maybe…..somewhat…perhaps…..Swalpa Adjust Maadi…..

Remember an old tune that you cannot recall (so desperately!), go to www.midomi.com and hum the tune and it promises to recognize it for you.  Quite fun, results were not very accurate, but good nevertheless.

A site I spent a lot of fun time was www.brainbashers.com. You can spend hours taxing your grey cells or just plain having fun.

Having some family fun games with kids?  Use this nice scrambler to create word puzzles http://www.lerfjhax.com/scrambler

http://www2.smarttech.com/st/en-us/search gives some useful tips on searching smart, if you’ve always had difficulty finding the right stuff on the web.

Being a programming layman, I always had issues with figuring out HTML.  Get some basics for reference at http://www.htmlcodetutorial.com/ .  It’s very useful when you build your site or blog.

Some good stuff on social media strategies can be seen at http://vizedu.com/2009/04/social-media-strategy/

Verizon operates a great site for kids and education – visit http://www.thinkfinity.org/home.aspx

A comprehensive site on healthcare reform and wellness is from Phillips http://www.getinsidehealth.com/Topics/

And of course the mother of all sites for inspiring oneself and reaching higher and higher is http://www.ted.com/index.php

Leaving behind the 2 years we won’t forget awhile

May bulls in the stock markets roar

And the jobs, sales figures soar,

Bringing cheer and success to you and your career in style!

We all want to have the best car on the road, surge ahead first and show road rage when someone cuts us.  Woe befalls an aged driver moving at the right speed on a road.  We all will curse him or her and shake our heads in disgust and zoom past him showing how fast and agile we are.  Will we all be fast and agile forever?  We have forgotten sincere Thank you’s, Please’s.   What we have left is a soulless, meaningless grimace and a murmur at best.  And we all want more money, power and jewelry than our neighbor, don’t we?  And show it off as much as possible.

Hell broke loose when Barack Obama bowed too deeply to the Japanese premier.

The Japanese Bow

Hello, if one is richer and more powerful, it’s not bad if he bows deeper.  A nice story from the Arabian Nights talks of a king who returns a bow to a common man.  He wanted to be one up on the common man did not want anyone to think he was less humble. Truly, humility is a forgotten virtue.

The Genesis Chapter 2 says that the Lord created the cat as a balance to the dog.  Adam’s Guardian Angel complained to the Lord that Adam was getting too proud – “Lord, Adam has become filled with pride. He struts and preens like a peacock and he believes he is worthy of adoration. Dog has indeed taught him that he is loved, but no one has taught him humility.”  The Cat that Lord created would not obey Adam. And when Adam gazed into Cat’s eyes, he was reminded that he was not the supreme being. And Adam learned humility. God was pleased. And Adam was greatly improved. And Cat did not care one way or the other J  For God’s sake, why does it take a cat to teach man humility?

Lord Krishna’s childhood friend, a common and poor man called Sudama called upon him at his palatial well guarded mansion, after several years.  Guards would not believe this poor, ragged man was a friend of Krishna.

Krishna the king humbly welcomes poor friend Sudama

Krishna heard of this and ran and embraced his friend and eagerly ate his favorite puffed rice dish that Sudama’s wife had sent for him.  Krishna never forgot his poor friend and treated Sudama with utmost respect and humility though he was the rich king of Dwaraka.

Looking at today’s corporate world, makes you wonder – Do humility and faith have a place in business?  In MBA schools and in all of our training for interviews we are told to be aggressive, tout our accomplishments and blow our trumpet as hard as possible about our work and achievements.  Some wonderful insights on humility and its impact on companies are available in this MSNBC interview with the CEO of Greenleaf Center, Larry Spears. Empathy, humility and self-sacrifice, Larry Spears says, are the marks of a true servant-leader. According to Spears, recent examples include Jimmy Carter and South African religious leader Desmond Tutu. Spears also points to Martin Luther King, Jr., and Eleanor Roosevelt.  When partners, consultants and directors of McKinsey & Co. were asked how they elected Rajat Gupta as their CEO in 2004, McKinsey specified humility as a key criterion.

It would seem then, that the value of humility is not diminished in any way in personal life and business.  A simple test can show you how humble a person is.  Count the “I, me, mine” words from a person in any conversation and compare it with the “You, your, we” words used and you will know that someone much better.

Our Attitude affects everything. The Fast Company magazine is a fantastic place to read about Attitude.  You can read some fascinating stories on attitude at Fast Company.com; notable amongst them is the Zappos Story and the Amazon story.  Hire for Attitude and Train for Skill – that’s how Southwest Airlines hires people.

The Gita has the most profound material on attitude that you can find.  This verse recited by Lord Krishna, “Karmanye vaadhikaarasthe maaphaleshu kadachana” is a real punchline on attitude.  It’s meaning – “You have a right to perform your prescribed action, but you are not entitled to the fruits of your action. Never consider yourself the cause of the results your activities, and never be associated to not doing your duty.”   Do your duty with detachment to end results and results will automatically follow, is what it means. A fast paced, almost fiction like depiction on Lord Krishna and his teachings can be downloaded for free here.  You won’t be bored and the intricacies of the plots are truly amazing.

The latest issue of Fast Company has a very stirring editorial note on Attitude.  He describes how the young Facebook, Twitter generation folks are overturning corporate hierarchies and building businesses.  They don’t respect and couldn’t care less about corporate management structures and have scant regard for listening to deadbeat managers about what cannot be done and how we cannot do something.  They are adopting novel but simple ways to get things done.  It leaves larger corporations gasping for breath. He talks about the celebrity Ashton Kutcher’s attitude and how he is transforming the media landscape.

In these gloomy recession days, Dr. Wayne Dyer’s talks and book on “The Power of Intention” could also bring some cheer and a change in attitude.  Give it a try.

National Geographic carries a story about the Hadza tribe in Tanzania. They have no personal possessions, don’t grow crops, have no sense of time or calendars. They live by the day, hunt, eat and live happily and healthily. No change from 10,000 years ago.  Has the recession affected them?  While we hum and haw about layoffs and pay cuts, the Hadza are busy hunting for the night’s meal, nothing’s changed.

Gandhi did 2 things to live happily and create a revolution– he gave up materialistic possessions and started walking.  He became a vegetarian in his teens.  He got his power of conviction and inner strength from these sacrifices.  He lived life simple.  Remember, Gandhi took up walking and with his Dandi march started the Quit India movement that led to the end of the British rule in India.  He died a private man without wealth, without property, without official title or office.  Millions came to his funeral procession.

A recent editorial in Forbes or Fortune magazine said that the economy is not in anyone’s control anyway, take up walking and “walk” out of the economic recession.  The editorial recommended that Tim Geithner start walking since he cannot do much anyway to walk the economy out of recession.  Not much is in his control.  Not a bad idea.  After all Einstein discovered gravity probably while walking and resting under an apple tree….  Walking would probably give our economic gurus some new ideas to stir up the economy!

Walking stimulates the brain, generates ideas, reduces costs and helps keep the environment green and reduces the terrible dependency on oil.  I found a nice site http://www.walkscore.com that gives you a measure of Walkability of any city. I typed in Shrewsbury, MA, where I live. It is not so great at 51/100.  That means I need to drive to buy any groceries or have a cup of coffee.  There is not even a pedestrian crossing to cross the state highway at the traffic lights. Boston is classified as a Walkers Paradise with a score of 98/100.  Bangalore – 80/100 very walkable.  Interesting!

And then after deeply ruminating over walking and living simply like the Hadza folks, I realize if marketing and advertising is what actually has led us away from a simple life to the awful dependence on stuff.  I remember the Lexus ad tagline “A strong desire is a justifiable need”.  So we buy more and more stuff today, tomorrow and more stuff on Black Friday.   But that’s what runs the economy and keeps the world going around, doesn’t it?

Move on with the journey of life, said the engine’s roar
The commanding yet beseeching horn blared
Get in, you mere mortals and say nothing more!
The train beckoned me and I was snared!

Whether they run on steam or coal or gas or electric motors, trains have basically retained the same glamour.  The Palace on Wheels carries amazed international tourists from Delhi to Jaipur in royal ambience.  A steam engine symbolically pulls you out from Delhi station.

Jethro Tull’s “Journeyman” is so poignant when you remember some long night journeys in trains:

Orange beams divide the darkness
Rumbling fit to turn the waking worm.
Sliding through Victorian tunnels
Where green moss oozes from the pores….
Howling into hollow blackness
Dusky diesel shudders in full cry.

“Chaiyya Chaiyya” from AR Rehman is one helluva train song, with the cute small train winding through hills.  It is also the title track for the Hollywood blockbuster “The Inside Man”.

BTW, I still want to be an engine driver, wonder if I should look up Monster.com tonight……. .

She helped each employee “Choose their Daily Attitude”, “Build Fun” into the workplace, “Be Present” and “Involve Customers” in their activities and work.  It involved simple things like having a fun competition during lunch time, sharing each other’s problems and inviting a customer to share their glory and teach them something on one day.

Found the book quite inspiring and as simply written as “Who Moved My Cheese”.  Light, fun and easy reading, yet deeply philosophical.

Looking at quickly reading Kermit the Frog in “Before you leap: A Frog’s Eye View of Life’s Greatest Lessons”.  Seems very similar, quick great reading.